Brand personality of retailers - an analysis of its applicability and its effect on store loyalty
| Year of publication: |
2008
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|---|---|
| Authors: | Zentes, Joachim ; Morschett, Dirk ; Schramm-Klein, Hanna |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 18.2008, 2, p. 167-184
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