Brand personality usage in crisis communication in Facebook
Jiyoon (Karen) Han, Yoon Hi Sung, and Dong Hoo Kim
| Year of publication: |
2018
|
|---|---|
| Authors: | Han, Jiyoon ; Sung, Yoon Hi ; Kim, Dong Hoo |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 6, p. 798-819
|
| Subject: | brand personality | relationship maintenance strategy | crisis communication | Facebook | social media | Social Web | Social web | Markenimage | Brand image | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | Markenführung | Brand management | Kommunikation | Communication | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1408526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979242