Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Nathalie Fleck; Géraldine Michel and Valérie Zeitoun
| Year of publication: |
2014
|
|---|---|
| Authors: | Fleck, Nathalie ; Michel, Géraldine ; Zeitoun, Valérie |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 1, p. 84-92
|
| Subject: | Markenimage | Brand image | Celebrity-Werbung | Celebrity endorsement | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Frankreich | France |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010251699