Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Marijke Wouters and Patrick de Pelsmacker
| Year of publication: |
2011
|
|---|---|
| Authors: | Wouters, Marijke ; Pelsmacker, Patrick de |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 17.2011, 5, p. 299-318
|
| Subject: | Flandern | Flanders | Product Placement | Product placement | Fernsehwerbung | Television advertising | Marketingmanagement | Marketing management | Belgien | Belgium | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009423377