Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
David A. Aaker
| Year of publication: |
2004
|
|---|---|
| Authors: | Aaker, David A. |
| Publisher: |
New York [u.a.] : Free Press |
| Subject: | Markenpolitik | Portfoliomanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 348 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7432-4938-6 ; 0-7432-4938-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004537039