Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Alexander Jakubanecs; Magne Supphellen
| Year of publication: |
2010
|
|---|---|
| Authors: | Jakubanecs, Alexander ; Supphellen, Magne |
| Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 16.2010, 4, p. 286-302
|
| Subject: | Moskau | Moscow | Sankt Petersburg | Saint Petersburg | Internationales Marketing | International marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841889