Brand power index using principal component analysis
| Year of publication: |
2013
|
|---|---|
| Authors: | Bei, Lien-Ti ; Cheng, Tsung-Chi |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 2801760. - Vol. 45.2013, 20 (1.7.), p. 2954-2960
|