Brand preference and purchase behaviour of B-segment passenger cars in Vellore city
R. Akila, N. Pamavathy, S. Balaji and A. B. Senthilkumar
| Year of publication: |
2015
|
|---|---|
| Authors: | Akila, R. ; Pamavathy, N. ; Balaji, S. ; Senthilkumar, A. B. |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 13.2015, 1, p. 1-17
|
| Subject: | Cars | B-Segment | Purchase Behaviour | Brand preference | Vellore | Konsumentenverhalten | Consumer behaviour | Kraftfahrzeug | Motor vehicle | Markenartikel | Brand | Kfz-Markt | Automotive market | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376048