Brand purpose : a literature review and BEING implementation framework
Cassandra France, Claudia Gonzalez-Arcos, Anne-Maree O’Rourke, Amanda Spry and Bronwyn Bruce
| Year of publication: |
2024
|
|---|---|
| Authors: | France, Cassandra ; Gonzalez-Arcos, Claudia ; O'Rourke, Anne-Maree ; Spry, Amanda ; Bruce, Bronwyn |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 7, p. 929-945
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| Subject: | Brand activism | Brand purpose | Conscientious corporate brand | Corporate social responsibility | Sustainable branding | Systematic literature review | Transformative branding | Markenführung | Brand management | Corporate Social Responsibility | Markenartikel | Brand | Firmenimage | Corporate reputation | Bibliometrie | Bibliometrics | Markenarchitektur | Brand architecture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-08-2023-4663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015166487