Brand recall in the advergaming environment : a cross-country comparison
Monica D. Hernandez, Michael S. Minor, Jaebeom Suh, Sindy Chapa, and Jose Salas
| Year of publication: |
2015
|
|---|---|
| Authors: | Hernandez, Monica D. ; Minor, Michael ; Suh, Jaebeom ; Chapa, Sindy ; Salas, Jose |
| Published in: |
Advertising, promotion, and new media. - London : Routledge, ISBN 978-0-7656-1316-5. - 2015, p. 298-319
|
| Subject: | Computerspiel | Video game | Werbewirkung | Advertising effects | Vergleich | Comparison | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708756