Brand relevance : making competitors irrelevant
David A. Aaker
| Year of publication: |
2011 ; 1. ed.
|
|---|---|
| Authors: | Aaker, David A. |
| Publisher: |
San Francisco, Calif. [u.a.] : Wiley |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 381 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-61358-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008911934