Brand resonance : an empirical analysis of mobile users in global marketplace
Umesh Ramchandra Raut, Prafulla Arjun Pawar, Pedro Quelhas Brito, Gyanendra Singh Sisodia, Aqila Rafiuddin, Alka Rathore
| Year of publication: |
2023
|
|---|---|
| Authors: | Raut, Umesh Ramchandra ; Pawar, Prafulla Arjun ; Brito, Pedro Quelhas ; Sisodia, Gyanendra Singh ; Rafiuddin, Aqila ; Rathore, Alka |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-755X, ZDB-ID 2455723-7. - Vol. 17.2023, 2, p. 185-200
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| Subject: | brand | brand attachment | brand community | brand engagement | brand loyalty | brand resonance | global market | mediation analysis | mobile users | structural equation modelling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTGM.2023.130758 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287225