Brand rewired : connecting branding, creativity and intellectual property strategy
Anne H. Chasser ; Jennifer C. Wolfe
| Year of publication: |
2010
|
|---|---|
| Authors: | Chasser, Anne H. ; Wolfe, Jennifer C. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Markenpolitik | Produktinnovation | Immaterielles Wirtschaftsgut | Wettbewerbsvorteil |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 224 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-57542-0 ; 0-470-57542-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004958750