Brand rewired : connecting intellectual property, branding and creativity strategy
Anne H. Chasser; Jennifer C. Wolfe
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Chasser, Anne H. ; Wolfe, Jennifer C. |
| Publisher: |
Hoboken, N.J. : Wiley Chichester : John Wiley [distributor] |
| Subject: | Markenführung | Brand management | Produktentwicklung | New product development | Immaterialgüterrechte | Intellectual property rights | Wettbewerbsvorteil | Competitive advantage | Markenpolitik | Produktinnovation | Immaterielles Wirtschaftsgut |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 224 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-470-57542-0 ; 0-470-57542-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003932013