Brand romance: a complementary approach to explain emotional attachment toward brands
| Year of publication: |
2011
|
|---|---|
| Authors: | Patwardhan, Hemant ; Balasubramanian, Siva K. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 4 (19.7.), p. 297-309
|