Brand shifting in hierarchical markets: a new model and information equivalency
| Year of publication: |
1994
|
|---|---|
| Authors: | Phillips, F.Y. |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 7160331. - Vol. 45.1994, 8, p. 901-915
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