Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Marie-Cécile Cervellon; Rachael Coudriet
| Year of publication: |
2013
|
|---|---|
| Authors: | Cervellon, Marie-Cécile ; Coudriet, Rachael |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 11/12, p. 869-884
|
| Subject: | Brand power | Customer relationship | Love brands | Luxury retail | Prestige stores | Salesperson | Beziehungsmarketing | Relationship marketing | Luxusgüter | Luxury goods | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Handelsmarke | Store brand | Verkaufspersonal | Salespeople | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010203014