Brand strategy
Iain Ellwood
| Year of publication: |
2009
|
|---|---|
| Authors: | Ellwood, Iain |
| Published in: |
Brands and branding. - New York, NY : Bloomberg Press, ISBN 978-1-57660-350-5. - 2009, p. 73-95
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003829789