Brand switching and mathematical programming in market expansion
Philip H. Hartung and James L. Fisher
| Year of publication: |
1965
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|---|---|
| Authors: | Hartung, Philip H. ; Fisher, James L. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 11.1965, 10, p. B-231-B-243
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| Subject: | Markenartikel | Programming | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002829955