Brand Synergy Effects in Multiple Brand Extensions
| Year of publication: |
2007
|
|---|---|
| Authors: | Shine, Byung Chul ; Park, Jongwon ; Wyer, Robert S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 4, p. 663-670
|