Brand systems : integrating branding research perspectives
Shoaib M. Farooq Padela and Ben Wooliscroft and Alexandra Ganglmair-Wooliscroft
| Year of publication: |
2023
|
|---|---|
| Authors: | Padela, Shoaib M. Farooq ; Wooliscroft, Ben ; Ganglmair-Wooliscroft, Alexandra |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 2, p. 387-425
|
| Subject: | Brand environment | Brand externalities | Brand stakeholders | Brand value co-creation | Feedback loops | General systems theory | Marketing system | Systems thinking | Markenführung | Brand management | Systemtheorie | Systems theory | Markenartikel | Brand | Stakeholder | Marketingmanagement | Marketing management | Markenimage | Brand image | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-08-2021-0606 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502570