Brand transgressions : how, when, and why home country bias backfires
Vasileios Davvetas, Aulona Ulqinaku, Constantine S. Katsikeas
| Year of publication: |
2024
|
|---|---|
| Authors: | Davvetas, Vasileios ; Ulqinaku, Aulona ; Katsikeas, Constantine S. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 4, p. 976-997
|
| Subject: | Brand forgiveness | Brand transgressions | Domestic country bias | Domestic/foreign brands | Medical Ethics | Social identity threat | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01018-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048074