Brand trust as a second-order factor : an alternative measurement model
Fuan Li; Nan Zhou; Rajiv Kashyap; Zhilin Yang
| Year of publication: |
2008
|
|---|---|
| Authors: | Li, Fuan ; Zhou, Nan ; Kashyap, Rajiv ; Yang, Zhilin |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 6, p. 817-839
|
| Subject: | Markenimage | Brand image | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781959