Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Fuan Li (Department of Marketing & Management Sciences, William Paterson University, Wayne, New Jersey, USA), Lan Xu (Department of Marketing & Tourism Management, Wuhan University, Wuhan, China), Tiger Li (Department of Marketing, College of Business Administration, Florida International University, Miami, Florida, USA), Nan Zhou (Department of Marketing, City University of Hong Kong, Hong Kong, China AND Wuhan University, Wuhan,China)
| Year of publication: |
2015
|
|---|---|
| Authors: | Li, Fuan ; Xu, Lan ; Li, Tiger ; Zhou, Nan |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 5, p. 462-471
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| Subject: | Brand trust | Benevolence | Cross-cultural context | Invariance analysis | Measurement model | Multidimensional scales | Performance competence | Second-order constructs | Vertrauen | Confidence | Messung | Measurement | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Interkulturelles Management | Cross-cultural management | Performance-Messung | Performance measurement | Kulturelle Identität | Cultural identity | Markenführung | Brand management | Markenartikel | Brand | Kompetenz | Competence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2014-0735 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443006