Brand trust in offline and online environments : lessons for social media
Gordon Bowen; Richard Bowen
| Year of publication: |
2015
|
|---|---|
| Authors: | Bowen, Gordon ; Bowen, Richard |
| Published in: |
Computer-mediated marketing strategies : social media and online brand communities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6598-9. - 2015, p. 58-82
|
| Subject: | Social Web | Social web | Markenimage | Brand image | Vertrauen | Confidence | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481710