Brand Value and Governance Implications
| Year of publication: |
2006-06
|
|---|---|
| Authors: | Raynaud, Emmanuel ; Valceschini, Egizio ; Sauvée, Loïc |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Value | Governance | Brand |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Classification: | L14 - Transactional Relationships; Contracts and Reputation; Networks ; M31 - Marketing ; G34 - Mergers; Acquisitions; Restructuring; Corporate Governance |
| Source: |
Persistent link: https://www.econbiz.de/10011072197