Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Johan Anselmsson; Niklas Bondesson
| Year of publication: |
2015
|
|---|---|
| Authors: | Anselmsson, Johan ; Bondesson, Niklas |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 25.2015, p. 58-70
|
| Subject: | Market performance metrics | Key performance metrics | Key performance indicators | Market research | Mindset metrics | Brand equity | Brand management | Performance-Messung | Performance measurement | Markenführung | Betriebliche Kennzahl | Financial ratio | Marketingmanagement | Marketing management | Marketing | Marktforschung | Markenimage | Brand image | Schweden | Sweden |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313600