Branded content : practices and governance
Jonathan Hardy
| Year of publication: |
2021
|
|---|---|
| Authors: | Hardy, Jonathan |
| Published in: |
Innovation in advertising and branding communication. - New York : Routledge, ISBN 978-0-367-44364-1. - 2021, p. 48-68
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Governance-Ansatz | Governance approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391584