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Branding in a global marketplace: The mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya, (2011)
The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace
Strizhakova, Yuliya, (2012)
The meanings of branded products: A cross-national scale development and meaning assessment
Strizhakova, Yuliya, (2008)