Branded service encounters : strategically aligning employee behavior with the brand positioning
Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown, & Naomi Mandel
| Year of publication: |
2013
|
|---|---|
| Authors: | Sirianni, Nancy J. ; Bitner, Mary Jo ; Brown, Stephen Walter ; Mandel, Naomi |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 6, p. 108-123
|
| Subject: | brand equity | frontline employee | brand personality | conceptual fluency | branded service encounters | brand familiarity | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Dienstleistungsmarketing | Services marketing | Arbeitsverhalten | Work behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010203344