Branding : a practical guide to planning your strategy
Geoffrey Randall
| Year of publication: |
2000 ; 2. ed.
|
|---|---|
| Authors: | Randall, Geoffrey |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenpolitik | Produktmanagement | Marketing | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 184 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3281-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004777609