Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Charles Blankson, Chris I. Enyinda, Akinola Fadahunsi
| Year of publication: |
2024
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|---|---|
| Authors: | Blankson, Charles ; Enyinda, Chris I. ; Fadahunsi, Akinola |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 116.2024, p. A4-A7
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| Subject: | Markenführung | Brand management | Mittlerer Osten | Middle East | B-to-B-Marketing | Business-to-business marketing | Afrika | Africa | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.12.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456193