BRANDING - Are you really a 'brand'? What kind of brand is yours? If you don't know where it stands on the brand continuum, chances are you'll adopt the wrong strategies.
| Year of publication: |
2006
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|---|---|
| Authors: | Passikoff, Robert |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 41.2006, 4, p. 43-45
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