Branding as a communications strategy: A framework for desired brand identity
| Year of publication: |
2012
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|---|---|
| Authors: | Robichaud, François ; Richelieu, André ; Kozak, Robert |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 8 (27.6.), p. 712-735
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