Branding authenticity : perceptions of La Patum de Berga, a complex place marketing event in Catalonia, Spain
Alba Colombo and Natàlia Cantó-Milà
| Year of publication: |
2020
|
|---|---|
| Authors: | Colombo, Alba ; Cantó Milà, Natàlia |
| Published in: |
Urban events, place branding and promotion : place event marketing. - London : Routledge, ISBN 978-1-138-35439-5. - 2020, p. 47-62
|
| Subject: | Katalonien | Catalonia | Standortmarketing | Place marketing | Veranstaltung | Event | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161182