Branding beyond the gender binary
Angelica Cooke, Rebekah Russell-Bennett, Di Wang, Stephen Whyte
| Year of publication: |
2022
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|---|---|
| Authors: | Cooke, Angelica ; Russell-Bennett, Rebekah ; Wang, Di ; Whyte, Stephen |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 8, p. 1621-1632
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| Subject: | androgynous brand | binary brand | brand congruence | brand gender cues | brand personality | branding | gendered brand personality | logo | Markenführung | Brand management | Markenimage | Brand image | Geschlecht | Gender | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21675 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280177