Branding business schools : academic struggles with the management of reputation
Rajani Naidoo and James Pringle
| Year of publication: |
2014
|
|---|---|
| Authors: | Naidoo, Rajani ; Pringle, James |
| Published in: |
The institutional development of business schools. - Oxford [u.a.] : Oxford University Press, ISBN 978-0-19-871336-4. - 2014, p. 176-195
|
| Subject: | Wirtschaftshochschule | Economics department | Markenführung | Brand management | Interne Markenführung | Internal branding | Unternehmenskultur | Corporate culture | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471388