Branding capabilities: a look at Sony's capabilities in brand knowledge creation
Satoshi Akutsu and Ikujiro Nonaka
| Year of publication: |
2004
|
|---|---|
| Authors: | Akutsu, Satoshi ; Nonaka, Ikujiro |
| Published in: |
Hitotsubashi on knowledge management. - Singapore : John Wiley & Sons Asia, ISBN 0-470-82074-8. - 2004, p. 287-308
|
| Subject: | Markenführung | Brand management | Wissensmanagement | Knowledge management | Markenartikel | Brand | Capability-Ansatz | Capability approach | Dynamische Kompetenzen | Dynamic capabilities | Ressourcenorientierter Ansatz | Resource-based view | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001977858