Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Raphael Odoom, George Cudjoe Agbemabiese and Thomas Anning-Dorson and Priscilla Mensah
| Year of publication: |
2017
|
|---|---|
| Authors: | Odoom, Raphael ; Agbemabiese, George Cudjoe ; Anning-Dorson, Thomas ; Mensah, Priscilla |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 4, p. 473-487
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| Subject: | Emerging markets | Brand regulations | Branding capabilities | Small- and medium-sized enterprises (SMEs) | Markenführung | Brand management | KMU | SME | Schwellenländer | Emerging economies | Markenartikel | Brand | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2016-0138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011723771