Branding disaster : reestablishing trust through the ideological containment of systemic risk anxieties
Ashlee Humphreys; Craig J. Thompson
| Year of publication: |
2014
|
|---|---|
| Authors: | Humphreys, Ashlee ; Thompson, Craig J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 4, p. 877-910
|
| Subject: | Umweltbelastung | Pollution | Erdöl | Petroleum | Meeresverschmutzung | Marine pollution | Mediale Berichterstattung | Media coverage | Diskurstheorie | Discourse theory | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Krisenmanagement | Crisis management | Markenführung | Brand management | 1989, 2010 |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473346