Branding efforts and SME performance : an empirical investigation of variations across firm sizes and business sectors
Raphael Odoom and Priscilla Mensah and George Asamoah
| Year of publication: |
2017
|
|---|---|
| Authors: | Odoom, Raphael ; Mensah, Priscilla ; Asamoah, George |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 19.2017, 1, p. 59-76
|
| Subject: | Branding | SMEs | Emerging market | Small and medium-sized enterprises | Firm size | KMU | SME | Betriebsgröße | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-06-2016-0017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011754227