Branding implications of partner firm-focal firm relationships in business-to-business service networks
| Year of publication: |
2007
|
|---|---|
| Authors: | Morgan, Felicia ; Deeter-Schmelz, Dawn ; Moberg, Christopher R. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 22.2007, 6, p. 372-382
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