Branding in action : cases and strategies for profitable brand management
Graham Hankinson and Philippa Cowking
| Year of publication: |
c1993
|
|---|---|
| Authors: | Hankinson, Graham |
| Other Persons: | Cowking, Philippa (contributor) |
| Publisher: |
London : McGraw-Hill |
| Subject: | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 226 p ill 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-707812-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000346564