Branding in action : cases and strategies for profitable brand management
Graham Hankinson and Philippa Cowking
| Year of publication: |
1993
|
|---|---|
| Authors: | Hankinson, Graham ; Cowking, Philippa |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 226 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-707812-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004159600