Branding in Asia : the creation, development and management of Asian brands for the global market
Paul Temporal
| Year of publication: |
2000
|
|---|---|
| Authors: | Temporal, Paul |
| Publisher: |
Singapore [u.a.] : Wiley |
| Subject: | Asien | Asia | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Handelsmarke | Produktmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 261 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | : £16.50 : CIP entry (Jan.) |
| ISBN: | 0-471-83576-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001415538