Branding in fictional and virtual environments : introducing a new conceptual domain and research agenda
Laurent Muzellec; Theodore Lynn; Mary Lambkin
| Year of publication: |
2012
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|---|---|
| Authors: | Muzellec, Laurent ; Lynn, Theodore ; Lambkin, Mary |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 6, p. 811-826
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| Subject: | Markenartikel | Brand | Virtuelle Realität | Virtual reality | Markenimage | Brand image | Markenführung | Brand management | Product Placement | Product placement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562328