Branding Lisbon : defining the scope of the city brand
João Ricardo Freire
| Year of publication: |
2011
|
|---|---|
| Authors: | Freire, João Ricardo |
| Published in: |
City branding : theory and cases. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-24185-9. - 2011, p. 169-174
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| Subject: | Lissabon | Lisbon | Stadtmarketing | City marketing | Portugal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008809256