Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Simona Giglio, Eleonora Pantano, Eleonora Bilotta, T.C. Melewar
| Year of publication: |
2020
|
|---|---|
| Authors: | Giglio, Simona ; Pantano, Eleonora ; Bilotta, Eleonora ; Melewar, T. C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 119.2020, p. 495-501
|
| Subject: | Big data | Brand management | Consumer behavior | Luxury brand | Luxury hotels | Visual data analytics | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Markenführung | Big Data | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417034