Branding of post-purchase ancillary products and services: An application in the mobile communications industry
| Year of publication: |
2010
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|---|---|
| Authors: | Baker, William E. ; Sciglimpaglia, Donald ; Saghafi, Massoud |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 5 (1.1.), p. 547-567
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