Brands across borders : determining factors in choosing franchising or management contracts for entering international markets
Chekitan S. Dev; M. Krishna Erramilli and Sanjeev Agarwal
| Year of publication: |
2008
|
|---|---|
| Authors: | Dev, Chekitan S. ; Erramilli, M. Krishna ; Agarwal, Sanjeev |
| Published in: |
Organizational structure and control. - Los Angeles, Calif. [u.a] : SAGE. - 2008, p. 293-309
|
| Subject: | Franchising | Internationales Marketing | International marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003616669